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1 hour interactive talk to cover strategy and tactics for customer discovery.


John M. York, PhramaD, MBA
CEO Akita Biomedical,
Lecturer Rady School of Management and IGE Jacobs School of Engineering,
Capstone Director, Translational Medicine Certificate Program UCSD

John M. York, PharmD, MBA brings over 30 years in the biopharmaceutical business. After receiving his doctorate in pharmacy from the University of Michigan, York was the first graduate of the Rutgers Pharmaceutical Industry Fellowship program. He also completed his MBA at Kelley School of Business (Indiana University) and certificates in Life Science Business Management and Marketing through UC Berkeley. His industry career included increasing roles of responsibility at Bristol-Myers Squibb, Amgen, Allergan, and HDI. York has started three businesses, including Akita Biomedical. This 20-year-old medical communications and strategy firm has engaged with various life science firms (from startups to large multinationals) via publication programs, advisory boards, education programs, market research, and business planning. He has taught at the Orfalea College of Business (Cal Poly, San Luis Obispo), the Rady School of Management and Jacobs School of Engineering at UC, San Diego, and the Ernest Mario School of Pharmacy. York has served in faculty and mentor roles at Ahmedabad University, the University of Tsukuba, the ANHS ScaleUp HealthCare Academy, the Global Entrepreneurship Accelerator program for Korea, the National Science Foundation I-CORPS™ program at UC, San Diego, and the Arab Academy program at Cal Poly. His current teaching responsibilities include being the co-director of the capstone projects class for the translational medicine certificate program at UC, San Diego. He has authored over 33 publications (with 20 in business and entrepreneurship) personally, with over 150 (including 14 translational medicine articles) for various clients. He is currently pursuing a Ph.D. at the Cranfield School of Management in the United Kingdom, focusing on entrepreneurship and strategy.

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